LOCATION MARKETING

Organizations invest large amounts of advertising dollars to get people to visit their locations.  Traditional and digital media plans are carefully designed, investments are made in customer CRM’s, and talented creative teams work hard to deliver content that resonates.

In today’s mobile-first world customers desires to always be connected presents an opportunity for locations to close the loop on these campaigns by leveraging Wi-Fi to deliver and measure powerful onsite marketing campaigns to their customers.

One of the appeals of digital marketing has always been the ability to measure the performance of your website and marketing campaigns.  Until recently that functionality has only existed in the digital world. Recent technology now brings the power of web analytics to the physical world, aligning visitation insights across channels.  

Campaigns

• One-click Wi-Fi sign-on solution that offers a full-screen palate for a branded message
• Secure Wi-Fi access that protects the guests and organizations data
• Proximity-based opt-in campaigns that send SMS and Push Notifications with important information and offers based on user locations

Media

• Remarketing to people who visit your physical location after they visit your store
• Build customer loyalty by exponentially growing E-mail and Social Media audiences with one click Wi-Fi sign in

Analytics

• Live dashboard across all locations showing real-time visitor interaction
• Measure dwell times, frequency of visits, and visit patters
• Heatmaps and walking paths
• Gain clear visibility of demographics of your location visitors
• Window conversion: measure the ability of specific window displays to bring in traffic

Management